Local Food Tourism Picnic Project

Lancashire has a fabulous and very diverse local food offering. Second to none in the country Lancashire can offer fish from the sea, vegetables from the plains, dairy products from the grasslands and meat and game from the hills.

Rural Futures was commissioned by Rural Innovation and the Lancashire & Blackpool Tourist Board to facilitate a promotion for staying visitors based around picnics in order to focus the attention of visitors to the area on the fine food which Lancashire offers. The Tourist board working together with local supermarket chain Booths offered a number of picnic boxes to accommodation providers to focus the attention of staying visitors on local food.

Rural Futures with our close contacts with accommodation providers and rural producers worked to make the initiative possible, packing boxes and ensuring that they were delivered on time to the accommodation providers.